Working with client Foster’s Wine Estates (now Treasury) eWineMatch, FINE completed the first real-time food and wine pairing service available via both the web and mobile phone.
Think of it as an easy to use “virtual sommelier” system at your fingertips whether at home, at a restaurant, or in the supermarket aisle. Simply go to eWineMatch.com or text message to 411511 and enter a meal, key ingredient or type of cuisine. Within seconds, the system responds with three wine selections that span a range of varietals, regions, and prices. And customers at selected retailers will see shelf displays that instruct them how to append digits to their text request to receive a list of wine options specific to that location.
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Pairing Advice Wherever and Whenever you Need it
Research shows that consumers are looking for information and counsel in the large, competitive and frequently overwhelming wine category. eWine Match answers this demand with an integrated system based on a “smart” database that recognizes the dominant reactive flavors and suggests wines that would pair well, whether the food is as elaborate as Beef Wellington or as simple as frozen pizza.
Because wine pairing is not as simple as ‘whites go with fish,’ this intelligent system prioritizes the primary or predominant flavor and then the protein. It also adapts as new and unusual pairing requests expand the database.
FINE developed the web and mobile-enabled technology by creating a custom search algorithm which combines codified human wine pairing knowledge with a “fuzzy,” relevance-ranked search technique.
The goal was to improve consumer experience with wine and the relationship with Foster’s wine brands, by ensuring they get expert pairing advice wherever and whenever they need it.