The Collaboration Division of global technology leader Cisco is reinventing how workplaces work. A FINE branding initiative helped unify their vision and introduce products that deliver collaboration as a service: a vision, messaging, UI, visual standard, and outreach campaign behind the promise of technology that brings humans together to create and innovate like never before.
The Collaboration Revolution
Through infographics and storytelling, the incredible pace of workplace change emerges in Cisco's digital channels and massive trade roadshows. The message - old hierarchies are crumbling in the face of technology that powers faster, democratized flows of information.
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At the center of the strategy, Cisco Spark is new collaboration software that enables teams to work together in small virtual "rooms" within large enterprises much like Slack's astronomic growth brought small companies into big channels. A new stamp of approval, UI, and advertising campaign positioned the tool as software with the power to help big companies think small and be ready for the brave new world of work.