Adams Street Partners is a global private equity investment management firm with over 45 years of experience and over $31 Billion under management. Their new digital home cements their place as a premier firm, with a personal interest.
In a structural nod to the firm’s custom, forward thinking approach, the site is fully responsive across a range of today’s viewing devices from mobile to desktop. So whatever path you choose, it’s always a great experience with Adams Street.
Industry jargon and puffery are nowhere in evidence. Instead, clear, concise “snackable” content tells the story without the smoke and mirrors. A 45-year timeline, and dedicated tiles for their global office locations provide other opportunities to minimize content and make it more visual and approachable.
Refining and simplifying the information architecture provided the opportunity to isolate and elevate core brand tenets. The company’s approach is customer-customized, and their new site reinforces that idea both overtly in copy, and with more subtle cues like an intuitive design with a persona-driven navigation.
The dense, word-rich design of so many professional services firms is replaced here with a more open, light, and friendly visual approach for Adams Street.
The Focus On Service
A carefully crafted imagery style keeps the people-focused, personal feel of this employee-owned firm at the fore, and carries through an approachable, real style from home page to partner profile pages.
Large, stylized partner pull quotes at the bottom of each page give you a sense for the firm’s thinking and personality.
A browser is like the car you drive around the Internet. Any old piece of junk will do, but what we all really pine for is speed, luxury, and reliability. Here’s the thing about browsers though: you can get all of that for free. Unlike that new tricked out Benz, a state-of-the-art browser, complete with air conditioning and free of that weird rattling noise, is just a click away.
So scrap this old explorer and discover all the fun you’ve been missing.