The brand (and company) differentiates in subtle structure and navigation cues. A split 50/50 design approach speaks to their dual business model. Tech-savvy comes through in navigation, using drawers and the kind of flexibility that translates well to logo. The content strategy kept content to a minimum and their team at the forefront, while avoiding the typical reliance on portfolio company logos. Each page ends with a large pull quote speaking personally to what 50 South is all about.