One of the most venerable wine houses in Burgundy, Maison Louis Jadot was founded in 1859 and has become the top French wine brand in America. In recent years, though, the brand has slipped a bit in perception and sales volume as new players, both domestic and foreign, bring their fresh take on traditional wines to the marketplace
Tales of Uncorked Bottles and Captured Hearts.
Jadot engaged FINE to revitalize and refresh the brand for the American market. The result is a long-term, multi-tiered integrated brand campaign rolled out across all touch points. The strategy successfully retains the traditional Jadot appeal while engaging American consumers with a fresh, fun, and rejuvenated energy.
User Generated "Love Story" Stream
The core engagement concept is a user-submission loop with a “love story” theme. Customers are invited to begin their love affair with French wines anew, and user-submitted content is carried through from web to packaging. Educational information about Beaujolais varietals also helped prime a new generation of Jadot customers.