The firm gains a measure of fame from the presence of NFL legend Steve Young, but it is the sum of all individual relationships that make the brand successful. Through photography, minimal content, and simple navigational flow, an image of an approachable, yet polished, firm emerges. Site design stays clean, with a subdued palette to allow color imagery of people, pull quotes, and portfolio firms to take center stage. A carefully scripted photo shoot created an archive of images both for more formal profiles, and for more candid group shots that adds color and a friendly look and feel within the otherwise sleek site.Launch Site
"Firm" takes an infographical approach, distilling company facts into digestible tiles with quick-hit quantifiable stats and short-form qualitative intros suitable for busy CEOs and tech sector sensibilities. "Team" uses oversize quotes and approachable photos to invite an informal relationship while retaining a professional air. "Portfolio" makes companies and their stories the heroes, with metaphoric images that expand the perception and an option to search using a list view for more direct navigation. The sum is a brand advantage in the private equity space that portfolio companies can readily translate into their own advantage in a dynamic technology marketplace.