Mumm Napa, the acclaimed winery born from French Champagne house G.H. Mumm, has a new digital presence that speaks directly to its mission to make the everyday extraordinary. The fully responsive site blends Mumm’s famed history with modern moments to better convey the fun to be had (and imbibed) with sparkling wine crafted with centuries-old techniques
Digital Brand Evolution
To establish just the right tone of laid-back elegance, FINE took a “mood-first” approach to its creation. The layout and navigation lends to seamless functionality, rich typography, and immersive photography, brought to life with FINE-crafted copy and organized by a custom CMS to enable more dynamic opportunities throughout the site.
1 / 0
More Than Great Design
A sophisticated SEO plan helps increase organic search, and an effective and innovating integration of social media invites site visitors to share their own Mumm moments.
Inclusive Commerce Experience
A custom designed and built e-commerce store highlights promotional offers and merchandise. Along with a robust array of more traditional filtering tools, sparkling wines are sorted by taste and style, with detailed tasting notes and acclaim highlights to help match wines to sparkling occasions.
Nimbly Device Agnostic
This amazingly responsive design elegantly handles myriad template and content varieties for Users on devices with varying browser sizes. Care is taken to the vertical experience, as well as horizontal, and the pixel perfect execution extends into the custom responsive E-commerce experience as well.
Robust Content Management System
The site is brought to life with a FINE-crafted Content Management System that enables dynamic content relationship opportunities throughout the site. The system syncs with third-party vendor systems to provide a holistic and integrated platform with many personalization and commerce features.
1 / 0
Better with Bubbles
A content marketing and social media program extends the brand strategy with “stories and advice for a life more sparkling.” Content and commerce align across web, blog and social media channels to engage Mumm Napa fans. Occasion-inspiring imagery, product know-how, and lifestyle how-to’s help the brand make good on its promise to make every moment worth celebrating.