The Estate Yountville: Driving Lasting Results
Situated in the heart of Napa Valley, The Estate Yountville is an iconic resort defined by luxe hospitality and a well-rounded wine country experience. At The Estate, small town charm, renowned cuisine, and unrivaled access come standard. With a recent shift in ownership, The Estate Yountville was primed to usher in a fresh approach to their marketing and operations and drive lasting results.
Designing the Digital Blueprint
An extensive audit led to several strategic shifts to set The Estate Yountville up for success. With three unique ways to stay at The Estate Yountville, we led a booking engine consolidation project so that guests can easily book their stay all in one place. We kicked off an SEO revamp and optimized their website for conversion with a rewrite of room and property descriptions, leading to a 75% increase in organic transactions. A paid media program was put in place across social, search, and display to complement organic efforts and drive traffic and bookings, with a new and improved reporting system that ties everything together. The result: over a 125% increase in transactions.
An Always-On Approach
Part of The Estate Yountville’s operational improvements included a brand new, in-house reservations team. To keep the phones ringing and the RFPs coming, we delved into lead generation efforts to support specific areas of the business, from leisure stays to Napa-style weddings. Our paid media efforts resulted in a 200% increase in on-the-books weddings YoY while our leisure-centric ad campaign drove an average of 180 bookings per month.
A High-Performance Partnership
At The Estate Yountville, the desire to shift their marketing and operations in-house brought with it the need to build a foundation for success. Our team was able to parachute in, identify the tactics needed to drive performance, and operate with ease as an extension of the team. The seamless integration of all efforts along with the timeliness in which they were implemented allowed The Estate Yountville to hit the ground running in this next era of their legendary business.