A Legendary Name. A Fresh Identity.
A new vision called for an exhaustive naming exercise to arrive at a name rooted in heritage but open to future intepretation. A holistic brand vision ensued, with guest experience elements, logo, color palette, collateral, splash page, and hotel website in support. Visuals punctuated with thoughtful touches of green and Japanese characters keep the hotel's identity rooted in its place and heritage, yet appeal to modern style and design sensibility.