Boundary
Following the treadmarks of the Great American Roadways, Boundary by Terra Vi provides a path to a more rural destination on the fringes of nature. Part basecamp, part launching pad, it's a gateway to the marvels of the natural landscape and the impromptu interactions for outdoor enthusiasts alike. Offering consistent service and an abundance of locations, it’s a trusty road sign amongst the options on the endless hospitality highway.
Identity Design / Hotels on the Fringe of Nature
With confidence and excitement, the brand strategy for Boundary revitalizes the days of the classic American road trip. Lively colors inspired by vintage travel posters complement a sturdy and balanced mark for the hospitality startup that features a rounded bounding box, implying the shape of a rearview mirror as a familiar touchpoint to a well-traveled adventurer.
Brand Touchpoints / Made for Adventure
Our design firm also collaborated on a curated collection of marketing and merchandise touchpoints that bring the brandmark to life. From road trip keepsakes like postcards and passport stamps to adventure-inspired gear– every piece is packed with and for the great outdoors.
