Boundary
Following the treadmarks of the Great American Roadways, Boundary by Terra Vi provides a path to a more rural destination on the fringes of nature. Part basecamp, part launching pad, it's a gateway to the marvels of the natural landscape and the impromptu interactions for outdoor enthusiasts alike. Offering consistent service and an abundance of locations, it’s a trusty road sign amongst the options on the endless hospitality highway.
Identity Design / Hotels on the Fringe of Nature
With confidence and excitement, Boundary revitalizes the days of the classic American road trip. Lively colors inspired by vintage travel posters complement a sturdy and balanced mark that features a rounded bounding box, implying the shape of a rearview mirror as a familiar touchpoint to a well-traveled adventurer.
Brand Touchpoints / Made for Adventure
Our design firm also collaborated on a curated collection of marketing and merchandise touchpoints that bring the brandmark to life. From road trip keepsakes like postcards and passport stamps to adventure-inspired gear– every piece is packed with and for the great outdoors.
