Branding America's Favorite Wine & America's Favorite Burgers

The Trinchero family turned the wine world upside down with their introduction of White Zinfandel in the early ’70s. Ever since then, Sutter Home has been among America’s best-selling wines.

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Adding Consumer Brand Flavor

The core consumer website’s look and feel brings the brand’s ebullient and sociable flavor to life online. And since Sutter Home treats loyal users to frequent promotions and events, their website is designed to support their many promotional activities, including a content management system that actually creates turnkey promotion sites.

Crowning the Sutter Home winery website is the permanent home of their most successful promotion, Build a Better Burger. This includes what is the undisputed largest database of the best burger recipes, a robust recipe engine FINE created and named the “Burgerbase.” Also enjoy selected FINE-written copy, including cheeky wine descriptions that ask questions like “What are these flavors and, more importantly, where have they been all my life?”