A Company Named for the 80/20 Rule Gets a 100% Re-Brand

At a time when the security industry began to struggle for clarity and relevance, ParetoLogic wanted to provide a sharp, confident and attractively efficient option to established competitors. As a niche player among giant software brands, what they needed was something disruptively different.

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The Formula: All Brand and Product Elements

Competitive Analysis + Brand Strategy + Brand Development + Identity Development + Packaging Design + Digital Marketing (Website; ads etc.) + Product UI design/build

The dramatic insect imagery, embedded with subtle images suggestive of digital threats, remains one of the industry’s most arresting visual cues, and Pareto remains one of the industry’s success stories.