Their new digital brand home had to be as bold as the work it features, worthy of the company that engineered the world's largest living building: Seattle's Bullitt Center. The work surfaces in a museum catalogue feel across an uncommon grid system with a fresh structural edge. The portfolio is a centerpiece, relying upon navigable tiles, striking imagery, and tightly worded case study pages to demonstrate the impact of their creations.
Like PAE’s work, the site sets a standard for their sector, elevating and positioning the company and its work for its industry-wide leadership and its worldwide, sustainable vision.
Like many FINE brands, digital precedes analog. The look, feel, and content of the website extends to all touchpoints designed to convey PAE’s mission, from business systems to presentation templates, all sustainably sourced and modular for use in all phases of the sales cycle. Copy woven in as section breaks and asides delivers key messages about the brand and our world.