PAE Engineers is a global leader in sustainable engineering design. Their driving mission: to create ideal solutions for their clients while preserving our ideal planet. Their portfolio: a tour-de-force of work that solves complex mechanical, electrical, and lighting design challenges of award-winning LEED-certified buildings.
A Site Worthy of the Work
Their new digital brand home had to be as bold as the work it features, worthy of the company that engineered the world's largest living building: Seattle's Bullitt Center. The work surfaces in a museum catalogue feel across an uncommon grid system with a fresh structural edge. The portfolio is a centerpiece, relying upon navigable tiles, striking imagery, and tightly worded case study pages to demonstrate the impact of their creations.
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Content highlights bold statements and easily digestible stats to quantify their accomplishments. It's augmented by an Impact section that re-imagines the typical blog into more sparing glimpses of thought leadership.
Engineering a New Standard
Like PAE’s work, the site sets a standard for their sector, elevating and positioning the company and its work for its industry-wide leadership and its worldwide, sustainable vision.
A Collateral Foundation
Like many FINE brands, digital precedes analog. The look, feel, and content of the website extends to all touchpoints designed to convey PAE’s mission, from business systems to presentation templates, all sustainably sourced and modular for use in all phases of the sales cycle. Copy woven in as section breaks and asides delivers key messages about the brand and our world.
50 Years of Sustained Greatness
The firm’s 50th Anniversary provided a fitting launchpad for a campaign to show how long the firm has been forward-thinking. Strategy work sessions led to a custom graphical badge of honor, celebratory sustainable schwag, and even a children’s book with an eye toward the next "50 Years & Forward."