In the not-so-mainstream winery destination of Indiana, Oliver Winery is an authentic experience, with scenic grounds and first-class service to bring people together. Website design emotes the feeling of being there, with imagery of real people on the Oliver grounds, and messaging paced intentionally as an invitation. Promoting the brand’s more inclusive nature, site strategy features the expressive wines front-and-center, and the complexity behind their craft and expertise is presented simply. It’s a brand and location as accessible as the wines.
Woven throughout the site are colorful botanical illustrations of vintage-style flowers and grapes on the vine. The desire to create something that felt new and modern balances with the more well-established nature of the brand. Using Oliver’s logo as a starting place, the website’s color palette is light and fresh, in turn complementing the varied styles of their expansive wine library.
With such a large library of wines, thoughtful information architecture helped overhaul the way products are presented. Collections were simplified, and wine styles made more intuitive. On the homepage and wine landing page, a wine carousel gives the user control over browsing, with the power in the site’s CMS backend over which products are featured. A promotional gallery in the site’s footer works to express brand personality—wine for anyone, bottled without the attitude.