Oglebay Park Resort Website
The largest self-funded park in the U.S., Oglebay Park Resort boasts a century-long legacy of enriching travelers and serving the community of Wheeling, VA, it calls home. From identity evolution to placemaking, Oglebay partnered with FINE on a range of initiatives that capture and carry the brand promise forward. A cornerstone of the collaboration was a digital platform showcasing the full scope of the Oglebay experience today while providing a solid foundation for years to come. The all-new website drives revenue, increases awareness, and empowers visitors and locals to discover all this distinctive destination has to offer.
An Expansive Experience for a New Era
Oglebay’s new website expands beyond the basics of a resort site to become an educational, recreational, and institutional resource. Balancing a vast array of information and conversion points, FINE developed a cohesive content strategy, intuitive UX/UI design, and seamless navigation to guide the user journey. An updated identity immerses guests in the destination, inspiring bookings for day and stay guests alike.
One Destination, Many Journeys
Oglebay’s offerings cater to a wide variety of guests—from weekenders and long-term visitors staying at the resort to locals who frequent the destination. Acting as a central “Welcome Center” for all audiences, the new site orients users to the many events, attractions, and activities on property and beyond. Across it all, personalized “More at Oglebay” recommendations encourage visitors to continue the journey and discover something new.
Booking Stays & Days with Ease
Booking a stay at Oglebay is simpler than ever. Whether guests are choosing from cozy cottages or luxurious lodge rooms, the site makes it easy to find and book the experience that fits their needs and inspires new traditions. In addition to resort accommodations, visitors can effortlessly purchase tickets for park activities or schedule spa treatments, rounds of golf, and dining experiences. Year-round promotions and streamlined booking options enhance the guest experience, so it’s just a few clicks to plan an unforgettable stay.
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A Year-Round Playground
Oglebay is home to a wide range of annual traditions and seasonal events that guests and locals alike plan for year-round. From winter’s Festival of Lights to special summer celebrations, recurring experiences create lasting memories and drive advance planning. The website supports this rhythm with evergreen event pages and seasonal landing pages that surface the most relevant activities, offers, and happenings throughout the year. With user-friendly organization of daily activities and scheduled events, guests can always find the latest news—and the next reason to return.
Bringing an Icon Online
The new website brings Oglebay’s rich history to life, integrating photos and stories that honor the resort’s legacy. Drawing inspiration from the property’s historic touchpoints, such as the black-and-white Oglebay family portraits that line the lodge’s walls, the new website incorporates immersive visuals and popups that highlight the park’s deep-rooted history. The digital experience mirrors Oglebay’s core mission to enrich visitors, allowing them to learn more about the resort’s past alongside the offerings, people, and place that make the destination what it is today.
Differentiate & Integrate Beloved Sub-Brands
Oglebay is home to several experiential destinations. FINE worked with Oglebay from concept to launch on several subbrands—including Skyline Kitchen & Bar, Trace Chophouse, Hickman Lounge, Sarita’s Coffee & Goods, and the Sporting Center—and helped to evolve established ones. The new website carves out space to celebrate each as a standalone entity that contributes to Oglebay’s overarching hospitality brand. Distinctive visual design, clear information, and compelling storytelling uplift and unite every offering.
