The Meritage Resort and Spa Website

As the largest resort in Napa, The Meritage Resort and Spa has something for everyone. The website employed a content architecture that gave breathing room to each experience, stay intent, and season so that guests can enjoy their slice of Napa all in one place. Spa Terra, an award winning brand in itself, anchors the Wellness experience that carves its own section of the site to establish this elevated offering as a key attraction. The new website seeks to organize, clarify, and promote all there is to enjoy and how to access it - from stay offers, to easy reservations and bookings, to an interactive resort map.

Every winter, The Meritage Resort & Spa hosts its preeminent festival- Merry Meritage. The campaign unifies events, offers, seasonal attractions and more into a must-do tradition for guests, visitors, and the area at large. The website employs a content structure that celebrates Merry Meritage’s festive brand while streamlining all there is to do and access in one place. Throughout the website, standout promotions for Merry Meritage, or any seasonal campaign, draw awareness and conversion to the offering, building loyal and excited guests into anticipated hallmarks.

Across its iconic property, The Meritage Resort & Spa is home to abundant culinary and tasting experiences. Without getting in a car, guests can satiate their Napa cravings for both food and wine, tasting the best of the religion all in one place. The website is a welcome mat for the outlets, with branding opportunities that express the essence of each, in addition to helpful information, integrated reservations, and engaging storytelling.

The Meritage Resort & Spa hosts standout celebrations, events and meetings. From iconic venues such as the only vineyard in Napa to host a wedding, to endless activities and ways to engage meeting attendees, the website showcases the best of Napa gatherings at the Meritage Resort and Spa, making planning simple and getting started easy.

FINE tied in 15+ platforms across booking and reservation channels, forms, event ticketing, CRM and tracking functions and more to create a seamless client experience while helping the Meritage Resort marketing team leverage helpful hospitality technology to serve core functions.

FINE’s partnership with Meritage Resort goes beyond a beautiful resort website, into a lasting marketing relationship that is based around strategic and durable digital ecosystems. As websites are dynamic engines that require maintenance, updates, and flexibility, every FINE website is backed by a bespoke CMS that is tailored to the client’s needs and structure. Marketing and content teams are the backbone of the website's ongoing success- our agency conceptualizes, develops, and maintains the CMS, front-end website, and entire ecosystem of hospitality integrations and technical considerations to ensure the best content management experience and even better outcomes.