Custom branded umbrellas on a pool patio

Saltflower Social Kitchen at Hilton Anaheim

Anaheim Rooftide Terrace, the newly named and reimagined pool deck at Hilton Anaheim, re-emerges as a one-of-a-kind social retreat destination with the addition of Saltflower Social Kitchen—a lively hotel restaurant and bar where citrusy cocktails, wood-fired fare, and coastal-inspired cuisine fuel connection under the sun.

Branding / Savor the Sol

Saltflower at Anaheim Rooftide Terrace is a fresh expression of coastal dining—a scene for the senses set above the city’s center of attraction. The new brand concept, name, and story is designed to flex effortlessly with fluctuating occupancy and group demand, delivering smart, streamlined food service through an efficient kitchen model. From citrus ceviche to wood-fired pizza, each dish is bold, bright, and made to share. Saltflower is a year-round centerpiece that elevates guest energy—where quick bites beckon another round, and every gathering feels like its own little getaway.

Saltflower logo
Saltflower hooded sweatshirt
Saltflower tile floor
Saltflower menu
Saltflower business card
Saltflower branded glass
Saltflower shot glasses
Saltflower elevator ads
Saltflower sign

Identity Design / Where Connection Blooms

Punchy, playful, and full of life, the restaurant visual identity reflects sunny rituals and iconic moments that shine bright. From the warm metallic glow of golden hour to Himalayan salt pink, rich color cues present personality without pretense. A central emblem composed of five rings gathered into a single blossom is a wink to the hotel’s Olympic origins and underscores Saltflower as a destination for connection. Come for the flavor. Stay for the vibe. Let the sun set when it wants to.

Saltflower pizza box
Saltflower towels
Saltflower umbrellas