HGGC is a leading middle-market private equity firm that’s invested in nearly 50 companies, with an aggregate transaction value in excess of $10 billion, since 2007. At the heart of their brand, and their website, is a boutique, personal approach to partnering with founder-owners and management teams to build successful businesses.
A Sophisticated, Welcoming Presence
The firm gains a measure of fame from the presence of NFL legend Steve Young, but it is the sum of all individual relationships that make the brand successful. Through photography, minimal content, and simple navigational flow, an image of an approachable, yet polished, firm emerges. Site design stays clean, with a subdued palette to allow color imagery of people, pull quotes, and portfolio firms to take center stage. A carefully scripted photo shoot created an archive of images both for more formal profiles, and for more candid group shots that adds color and a friendly look and feel within the otherwise sleek site.
Site construction demonstrates credibility for a Silicon Valley-centered firm. It’s fully responsive across device types. Plus, sophisticated Twitter integrations, curated through the same custom Content Management System that enables content updates throughout the site, highlight technical prowess without ever sacrificing personal appeal.
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Firm, Portfolio, Team. Each Area Shows The Story
"Firm" takes an infographical approach, distilling company facts into digestible tiles with quick-hit quantifiable stats and short-form qualitative intros suitable for busy CEOs and tech sector sensibilities. "Team" uses oversize quotes and approachable photos to invite an informal relationship while retaining a professional air. "Portfolio" makes companies and their stories the heroes, with metaphoric images that expand the perception and an option to search using a list view for more direct navigation. The sum is a brand advantage in the private equity space that portfolio companies can readily translate into their own advantage in a dynamic technology marketplace.
"Simply outstanding. Really impressed by what FINE created for our firm as we enter the 2nd inning of our own growth. It was a pleasure working with your team during the process, and the resulting website has received nothing but great feedback."