BC Partners Brand Identity & Website
BC Partners has been a leading private equity buyout firm in Europe since its founding in 1986. Over three decades, their investment footprint has grown to include 17 countries across Europe and North America. Meanwhile, their investment strategies now span a broader continuum of private equity, credit, real estate and co-investment opportunities. The firm partnered with FINE for a new brand and digital presence that reflects who they are today, and where they're headed in the future.
Decentralized Roots. Local Networks.
The new brand speaks to BC Partners' unique ability to help companies and investors reach beyond current economic boundaries to find new potential for growth in all directions. The brand position and platform gave rise to a transformational, dynamic and modern brand identity and visual system. A brand video dramatizes the new look and feel and the message that BC Partners helps you to “Reach Further,” and a suite of new investor-facing materials reveal the confident global brand the firm has become.
Partnership On Display
As the firm has grown, they’ve increasingly become a highly engaged and operationally savvy owner and partner to an impressive portfolio of brands. Key to the brand rollout was a photo shoot across 4 global offices to capture the team and highlight the diverse backgrounds, origins and perspectives that add value to partnership. It all culminates in a new web presence, viewable across desktop, mobile, and tablet, with the firm’s people, brand proposition, and portfolio on full display.