Branding the Greatest Thing for Sliced Bread

Mezzetta's Make That Sandwich promotion proves annually that the way to this gourmet food brand’s heart is through the sandwich. Celebrity chefs and thousands of average citizens take their best shot at winning recipes and build a sandwich library in the process. A FINE-built promotional site with a judging and recipe database makes it all possible, wrapped in a design that puts the Mezzetta label and brand at the forefront.

“An online experience is a love letter to customers. And the way to this brand's heart is through the sandwich.”

Chris Hannigan, G.L. Mezzetta

The World's Largest Sandwibase

More than just a promotional micro-site, Make That Sandwich has all the makings of a sandwich-lover's mecca. That’s because every approved recipe submitted becomes part of the FINE-built Sandwich Recipes database. Back-end tools help manage this vast repository to search and display thousands of ’wiches, all cross-referenced to Mezzetta products.