Meritage Collection Multi-Site Solution
What do The Meritage Resort in Napa, Pasea Hotel and Spa in Huntington Beach, Hotel Viata in Austin, and Ko’a Kea Resort in Kauai share in common? They are the iconic crown jewel hotels and resorts that make up Pacific Hospitliaty Group's The Meritage Collection. They are also now part of a FINE multi-site solution that provides a centralized management system for immaculately branded and conversion-focused websites. The system is a celebration of the luxury brands, experiences, and hospitality for guests, and a driver of increased booking, revenue and deep loyalty to the Collection.
Elevated Brand Experience For Each Property
Each property within The Meritage Collection has a distinct brand story to tell, with ample photography, showing the best of the resort experience in a dreamlike state. Offers, events, and at-your-fingertips information enables site guests to see themselves making the most of their experience. Each property spotlights its true essence and guest experience through the system's highly customizable features.
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Fluently Simple Engagement, Across the Stay Cycle
With so much to enjoy, each website offers easy opportunities to confidently book unforgettable experiences. Seamlessly integrated offers, easy-to-navigate room browsing, events and dining outlets with on-demand access to reservations, make shopping and booking easy and enjoyable.
Booked guests make the most of their pre-arrival and onsite experiences with helpful suggestions, directions, and useful information for guests across the stay cycle.
Groups enjoy picturesque and comprehensive offerings, and reliable planner services, making meetings, weddings and celebrations at The Meritage Collection properties an easy choice for any season.
Build Loyalty to the Collection
Stay Golden Rewards allows devotees to receive perks, benefits, and exclusive access to Meritage Properties. FINE created an iconic design language around loyalty promotion across the site, standardizing a familar look and feel while spotlighting the value of joining Stay Golden as a Member to drive sign ups and spur loyalty. Easy-to-use forms, and consistent promotion across the site clarifies the offering and drives increase in conversion.
Year Round Activation for Every Guest
From luxury onsite amenities such as Spa, Pools, and Fitness, to must-see events and captivating seasonal campaigns strategic landing pages create targeted content with curated events, promotions and activities that lead to confident booking.
Custom calendars serve as a simple and comprehensive source for every event at the properties, across event types and cadences. Managing complex events calendars far in advance is simple and beautifully integrated into the digital experience, supercharging the guest experience.
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Space for Every Branded Destination
Meritage Collection properties are home to beloved name-brand experiences that locals, guests, and visitors seek for dining, spas, and more. Each has their own unique expression through color pallets, logos, iconography and distinct photographic direction. The system allows for distinct brand expression to share the unique essence of each, while consistently tying back to the property brands.
System-wide, Multi-site Transformation at Your Fingertips
To support digital transformation at scale, FINE built a CMS and content architecture that easily replicates core functionality for each property while allowing for unique and seamless brand expression. As new properties come online, property teams have control to quickly stand up new sites with pre-built core features. Within the quick-to-create infrastructure is the ability to custom-tailor each site to the nuances and needs of the property in both expression and function. Creating a conversion-focused, flexible, uniquely branded site on-demand gives Pacific Hospitality powerful digital marketing and immediate access to improved conversion.
FINE’s multi-site solution enables seamless integration to products that streamline data gathering, highlight promotion, and make booking easy. With one system of digital truth, marketing teams lower costs and improve organization across all of their efforts.
Immediate Results for a Scalable Ecosystem
FINE and Pacific Hospitality teams partnered to launch each property and the overarching Collection in a close cadence, ensuring the needs of each property are addressed within system-wide transformation. The consistency and deep understanding that comes from building a relationship with a single agency to address all the needs of the digital hospitality ecosystem creates more impactful outcomes, without the chaos of many stakeholders.