Seafire Resort & Spa
The Kimpton Seafire Resort + Spa in Grand Cayman is a new vision of Caribbean luxury. Kimpton’s first international hotel invents a new brand of elevated Caymanian experience—rooted in the timeless natural surroundings and culture, yet with a distinctly contemporary feel. The 12-acre resort centers on the island's largest stretch of world-famous Seven Mile Beach, where the sea inspires vibrant views and a lifestyle to match.
Brand Strategy From the Ground Up
Years-long collaboration with Kimpton and property developers Dart Real Estate, alongside partners SB Architects and Power Strip Studio, shaped the vision, experiences, and brand of a contemporary, world-class resort unlike any in Cayman. Interplay between brand and architectural concepts informed a design with boundless open architecture that feels authentically “of the place,” deeply connected to nature. It also created distinctive spaces and venues where guests can personalize their experience to their mood or vision, choosing social or secluded settings, diverse dining, or active participation.
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The Residences at Seafire: Living the Brand
Seafire's brand promise of modern living within the timeless allure of Grand Cayman extends to The Residences at Seafire. A website communicates the exclusive lifestyle ownership opportunity alongside the hotel property and amenities, creating an emotional connection. An asymmetrical, editorial layout frames and mirrors the boundless feel of the property, using custom photography, illustrations, and videos to show, tell, and sell the experience of modern living at Seafire.
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A Name of Vision and Emotion
Sunsets on Seven Mile Beach are stunning, even by Caribbean standards, when the crystal waters and horizon alight with vibrant, fiery colors. An extensive exploration arrived at a name meant to capture that image literally, while figuratively invoking an emotional fire for life's experiences and beauties. Either way, it's a name that embodies the emotion of being here. When you’ve slowed enough to notice, only then you’re arrived.
An Elemental Mark
The Seafire identity, featuring a typestyle with personal resonance to the development team, was embellished with a carefully crafted, aquatic creature-like smoke sculpture. Collaboratively developed with renown interior design studio Power Strip, this element weaves within the identity like waves of sea or flame, reinforcing the name and its inspiration. The result reflects the sophisticated and contemporary design of the resort, while mirroring its intrinsic connection to nature.
The Many Brands of Seafire
Adding to the Seafire experience are six distinct dining outlets, two pools, nine cabanas, a kids club, myriad meeting and event spaces, and a spa ensconced in a secret garden. Each of these were conceived as either destinations unto themselves or deeply embedded in the Seafire ethos. Names and identities were developed to reflect the unique positioning and experience of each.
Coccoloba: Mexico on the Caribbean
The name, identity, and collateral of the Beach Bar & Grill channels the Caribbean sea with inspiration from coastal Mexico, reflecting authentic Mexican roots paired with a lively tiki beach hut vibe. Guests and locals alike get their daily dose of beach-side laze, picturesque views, groovy tunes, and playful programming from sunup to sunset and beyond.
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Ave + Avecita: Culinary Birds of a Feather
Ave, the resort’s main restaurant, combines the bounty of island fields and waters with the light, fresh mode of Mediterranean cuisine. The resort’s signature restaurant Avecita is a Spanish tapas bar and lounge with exposition seating for an interactive dining experience. These distinct venues share the same space, so the names and identities balance the perception - Avecita, Spanish for “little bird,” conveys the “little restaurant within the big restaurant.”
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The Spa at Seafire
The Spa at Seafire is the pre-eminent destination for beauty and relaxation in Grand Cayman. It boasts a modern-day hammam and private outdoor water garden complete with streaming natural light and native botanicals. The identity borrows from the beautiful tile work adorning the soaking tub, with a nod to local, organic ingredients used in the spa’s exclusive treatments.
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Camp Seafire's Childlike Sophistication
Camp Seafire is a unique and innovative children’s enrichment day camp where exploration and learning spark imagination, creativity, and discovery. The identity comes to life with chunky letter forms and a flexible wordmark that can take on multiple shapes, forms, and colors to appeal to a wide age range of kids and uses.
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