Pennyroyal
Inspired by old-world European style bars, Pennyroyal is The Palladian’s new meeting spot. Exposed brick and vintage glassware play a starring role, joined by an approachable, yet refined restaurant menu. The identity and subsequent collateral defined a neighborhood social salon, adding recognizable grit from a generation loved for its style and attitude.
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The Gritty Details of Identity & Logo Design
Our brand agency created a new logo for The Pennyroyal that is a play on the name. Its two descriptive elements are thoughtfully designed with a copper finish and crown reference working as a subtle juxtaposition of the two opposing sides of monetary value. The impression is antiquated but timeless, and the remaining collateral was designed to align with the restaurant’s dark woods and vintage vibe to further reflect a time that looks past, yet feels present or future.
A Modern Take on Website Design
Though the brand is inspired by past eras, its digital presence is very much current. A microsite incorporates the brand's purposeful sophistication while offering a familiar browsing experience akin to the restaurants and bars in all Kimpton boutique hotels. Led by photography of the beautiful space and its styled drinks, it offers visitors an immediate sense of place - somewhere to step back in time without missing their favorite modern perks.
