With the logistical dilemma of generating attention without infringing upon legibility, a suite of menus balance asymmetry and visual wayfinding. Tilted layouts require attention to detail and a physical unfolding to get the full story. Content is interrupted by design, yet design draws attention to content through the same tactic. Clipped together, the menus elevate their counterpart’s content via lines that direct sight to individual headers. It’s a cohesive demonstration of pattern that may feel like anything but upon first glance.
Taken digitally, Double Take’s design is approached through an un-balancing act. Imagery and type never quite align, and text boxes are always a little too close for comfort. Usual patterns are purposely broken, strategically funneling energy in one corner and subduing it in another, much like the restaurant space does. Comprehensively, the brand paradox becomes a more focused experience through intentional distraction.