Amara Resort & Spa
Amara Resort & Spa is a serene desert escape with an irreverent urban vibe. It’s an improbably lively and playful social scene set among the peaceful tranquility of Sedona red rocks. It’s a boutique brand that calls for new ways of combining the obvious and the unexpected.
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A Colorful Brand Story
A comprehensive brand and identity refresh drew directly from Arizona's natural landscape, both real and imagined. The color palate pays homage to the vivid colors of desert at dusk, with rich raspberry shades seen in the rock formations surrounding the property. But the first thing that jumps out is the whimsical icon of a mythical jackalope, complementing the modern typeface with a touch of deadpan whimsy that captures the hospitality brand.
Brand Conversation Pieces
From whimsical door hangers to business forms, our branding agency carefully mapped a host of curated touchpoints to greet and guide guests along their journey. At every turn comes a chance to immerse in the Sedona aesthetic, share in the Amara’s brand of relaxed fun, or steal a furtive glance from the brand’s signature jackalope.
Digitally Satisfying
The new identity and signature property elements unite on an Amara Resort & Spa website that reflects the property's unique blend of social, serene experiences. Across desktop and mobile, guests check into the luxury hotel's offerings and get a taste before, during, or after their stay.
