Nine Dang Fine Thai
9 Dang Fine Thai is the fourth Portland-area restaurant from celebrated local Chef, Aut "Dang" Boonyakamol. With the intention of preserving Thai cuisine’s traditional spirit, while introducing a few daring elements, a new brand took shape that infuses conventional Thai concepts with a fresh, bold perspective.
The identity is a commanding presence, and takes two forms, each equally contemporary, and working as a visual representation of the restaurant’s brazen culinary approach. A contrasting color palette adds bright and striking levity to the brand, visually separating diverse menus and individual dishes.
The brand’s conspicuous introduction to the restaurant’s more adventurous flavors translates digitally. A colorful site allows for simple navigation, with easy access to menus and 9 Dang’s infamous specials — translated in Thai. It culminates in a brand that elevates beloved tradition to a mouth-watering level of vivid modernity.