Nine Dang Fine Thai
9 Dang Fine Thai is the fourth Portland-area restaurant from celebrated local Chef, Aut "Dang" Boonyakamol. With the intention of preserving Thai cuisine’s traditional spirit, while introducing a few daring elements, our agency helped a new brand take shape that infuses conventional Thai concepts with a fresh, bold perspective
The restaurant’s new brand identity is a commanding presence, and takes two forms, each equally contemporary, and working as a visual representation of the restaurant’s brazen culinary approach. A contrasting color palette adds bright and striking levity to the brand, visually separating diverse menus and individual dishes.
Digitally Served
The brand’s conspicuous introduction to the restaurant’s more adventurous flavors translates digitally. A colorful restaurant web site allows for simple navigation, with easy access to online menus and 9 Dang’s infamous specials — translated in Thai. It culminates in a new Portland dining destination that elevates beloved tradition to a mouth-watering level of vivid modernity
