Napa Valley’s Frank Family Vineyards is a family-owned winery with a people-first intention. The brand’s new website tells the story of a kind of hospitality where every guest is invited into the day-to-day winery experience like an extended member of the family.
Chosen as a CommArts Webpick of the Day, the website design concept is rooted in the brand’s promise of making every guest experience the best one, offering a sense of slowing down and enjoying the best things in life: family, fine wine, and connection with place. The homepage conveys this first impression by connecting the user with the lifecycle of a day at Frank Family Vineyards through an interactive, 12-hour time lapse effect. It’s an invitation not just to visit, but to feel a part of the winery’s story, online and off.