Throughout the site, immersive photography illustrates a natural simplicity behind the brand, bringing the staff into focus through both imagery and videos, so guests feel as though they’ve already met them before they ever visit the vineyard. Content-driven pages work together with functional business pages for easy access to basic information, and, of course, product purchasing via a skinned ecommerce shop. Clear wayfinding balances with the story-like approach for a cohesive, site-wide delivery of approachable luxury.
On any screen, Frank Family Vineyard’s new website is an engaging, immersive experience the moment users are welcomed “home.” They are encouraged to explore and to engage, foreshadowing the award-winning tasting experience at the winery itself. What’s left is a brand connection built by a prevailing sense of genuine interactions.