Latin American Father and Son

M8 Pharmaceuticals

M8 Pharmaceuticals partners with pharmaceutical companies around the world to bring the most innovative and proven medicines to the people of Latin America. From a new name and identity, to developing market positioning, to launch of a new website, FINE guided the transformation of a brand that's purpose-built to transform lives.

M8 logo, type system and after and color palette

Digital Brand Impact

The new identity and repositioned brand platform come to life through a freshly written narrative and human-centric imagery. A story of impact weaves its way through a modern new website, bringing patients, physicians, M8 and its pharmaceutical partners together in a single, forward-looking vision for a thriving Latin America.

after before
Collage of screenshots of M8 website. Including homepage with father and son and messaging "Ensuring Access to Wellness"
Screenshots from M8 website, text says "Grow Together with M8"
two screenshots from M8 website. Left says "M8 brings the world’s most high-value, innovative and proven medicines..."
A collage of screenshots of news articles from the M8 website

The new identity and website reflect our leading position and streamline our messaging to all our key stakeholders.

— Joel Barlan, CEO