A central content delivery system drives data across all environments. Whether a wine appears on a brand website, an integrated store, a digital sell sheet, a mobile fact sheet site, a retailer locator, or an acclaim record, it’s all managed from one place, in one way.
A single source of content extends to a single e-commerce platform developed for the Ste. Michelle Wine Estates brand family. Wherever they go, users can create accounts, sign up for wine clubs, check wine club shipments, create persistent shopping carts, update shipping and billing information, and ship single orders to multiple locations.