Digital branding for mobility startup Lime

Lime

Just in time for their 100 Million Ride milestone, a brand design and technology initiative repositioned sharing economy upstarts Lime as the world’s leading micromobility platform. With focused content strategy, smart design supporting a new brand identity, and flexible tech to enable global expansion, myriad devices, and massive traffic, this new brand presence entices a new generation of Lime riders to Unlock Life.