Brand Development and Print
What began as a San Francisco wine boutique named for a jovial Shakespeare character, grew into an extended family of businesses: fine restaurants, wineries, boisterous pubs, and luxury resorts. Each is distinct, but all are joined by a certain spirit that needed better definition for investors, employees, and customers alike.
In other words, it was time to articulate the PlumpJack brand.
The process began with all-day work sessions and interviews among the executive management and staff. This introspective phase soon engaged their customers, and the idea to make the brand totally transparent took hold.