Boutique experiential travel is increasingly out of reach for the budget-conscious modern traveler. Drift is the exception, providing accessible, well-designed, locally authentic accommodations that stand out from the Sea of Same. One of our many collaborations with the innovative hospitality team at TMC Group, FINE’s partnership with Drift resulted in a simple yet powerful brand & experience focusing on thoughtful restraint and clever, minimalist design. Drift is for the independent; those who take the road less traveled and are shaped by it.
For Those Who Drift
The Drift logo and color palette was inspired by the local craftspeople and San José del Cabo landscape; our feet in the sand under the cool shade of a coconut palm - a relaxed visual expression living a minimalist sun-drenched lifestyle with its identity directly expressing Drift’s values and personality.
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Three simple principles drive the Drift guest experience: Unfiltered, Restrained, and Abundant. Generosity in hyper-curated offerings combined with raw, honest, authentic environments and only absolutely essential materials make for a highly emotionally-engaging, elegancy uncluttered, and calmly inspiring guest journey. These experiential imperatives were developed and fastidiously documented in the Drift Brand & Operational Playbook to preserve the vision and brand integrity.
Hecho a Mano
Investing in the community is investing in growth. Drift employs, purchases, and partners locally, boosting the local economy while providing visitors with an additional experiential layer to their stay. The identity, in turn, reflects human engagement through thoughtfully developed moments, like hand-finished packaging and signature woodblock stamps used to distinguish each Drift neighborhood.
Imagery Guides Us
Drift's photography captures the essence of Baja spirit. Images tell the story of place, discovery, and self-reflection, enticing us to learn more.
Genuine, honest connections are what drive us. Every Drift employee is guided by an unwavering compass that allows their natural generosity to weave the fabric of hospitality. This intentional approach to independence creates a uniquely personal, unrivaled guest welcome.