Spring Valley Springs Forth

Posted in Work — Nov 19, 2010

In 1993, a family ofWalla Walla farmers decided, after six generations, to plant a few grapes. What they found out pretty quickly is that they'd been sitting on a terroir like no other.

So they kept the distinct family farming heritage, but made estate grown red wines their crop of choice, and the rest is history.

You'll see this unique tale on display on the recently launched Spring Valley website.

A bold 6-slide progression welcomes visitors with the summarized Spring Valley story, and hints at the Gallery section within, where the people and the land are celebrated with especially jumbo imagery.

But perhaps no area of the website makes the connection between family and wine better than the expandable Wines section, which highlights the "family tree" of wine labels, with each brand named for people who have lived and/or worked on Spring Valley land.

A similarly constructed historical timeline in the History section engages users with the family's story dating back to 1865, including embedded video links to best enhance the experience. A retailer locator helps you find the wines in store, or even in a restaurant.

Even to the trained web-savvy eye, the site may look like a fluid Flash experience, but it's just Java Script. Which means it looks exceptional on your desktop or your iPad/iPhone and is navigable using keyboard arrow keys in the Wines, History, and Gallery sections. The result is a site that feels somehow both solid and fluid at the same time.

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