Paul Hobbs Winery: Unfiltered Attention To Detail
Posted in — Jan 27, 2012
Paul Hobbs is one of the first California winemakers to focus on single-vineyard wines. As one of the rare winegrower/winemakers, his integrated vision of unfiltered, unfined wines creates exciting, structured wines rooted in classic old world techniques yet distinctly Californian in expression. That attention is on display on the new Paul Hobbs website and mobile site experiences.
The mobile site retains the site look and feel and focused image approach, while narrowing the content to those things most accessed on the go, with a focus on releases, purchase, and visit/contact info.
A FINE content management system – with wine industry tools developed over years of creating world-class wine brand sites – drives the web and mobile sites, managing complex information areas that are specific to Hobbs, though general to many wine brands. Thoughtful attention to the management and display of acclaim, vineyards, accolades, and even FAQs helps make that content easily accessible and updated, without overwhelming the site’s aesthetic.
The overall effect is an experience that connects the people (extending beyond Paul Hobbs to those who help to make the wine great), the place (with a reverence for the land and the process of farming it), and the product (the acclaimed wines).