Mr. Mondavi Lives On

Posted in Work — Apr 29, 2010

Robert Mondavi's passion and vision had a profound influence on American culture. And the new site at http://www.robertmondavi.com/ is a celebration of that.

A few years back, industry giant Constellation Brands bought the Robert Mondavi family of wine brands for a whopping $1.2 Billion. It made a big statement about how much equity the Mondavi name had built while Robert Mondavi was helping to build Napa Valley and the American wine and food culture we know today. Along with perhaps 1-2 other famous wine and foodies, you can probably thank Mr. Mondavi for the fact that our Wonder Bread and Kool Aid culture has been infused with a little more food and wine sophistication, including everything from organics to the Food Network.

The newly designed wine website is the first time his vision of a populist wine and food culture has ever been presented in one consolidated public venue. It takes you through the timeline of how his vision evolved, integrates the on-site events and educational programs that helped make his ideas accessible. The winery website is peppered with his best quotes and ideas, and back-ended with a CMS to keep it all fresh. And above all, it creates a brand platform, using everything from color palette to navigation to content and imagery, where everyday wine and expensive wine can co-exist in an unified vision of gracious living.

Somewhere, Mr. Mondavi is tossing back a nice Cab and smiling.

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