Health Happens Here: Health Gets A New Identity
Posted in — Feb 15, 2012
In our work with The California Endowment, we've come to understand what it means that health is not something that happens in a doctor's office. It's something that happens in neighborhoods, schools, and all the places where we live and work. The starkest evidence of that is how much life expectancy changes depending upon where you live. That's why you'll increasingly see a groundswell behind the notion that Health Happens Here. In Neighborhoods. In Schools. And with Prevention. And you'll increasingly see the signature pin-drop identity we created to support the concept.
Increasingly, the Health Happens Here team is using video like the above to help get the message across via channels ranging from grassroots to YouTube. The identity FINE created to support the effort comes to life at the end, animating in to punctuate the key message of the video, that right where you are is where you need to begin to make health happen. Aside from this use in their video, the identity plays out across the other supporting tenets, with variations on the pin drop design for schools, prevention, and neighborhoods. Watch for more supporting tools on the web and in print in the years to come.