aMYLK's Pure Brand Intentions
Posted in Work — Nov 01, 2017
Portland’s purest alternative milk company, aMYLK, delivers bottles of mylk locally, inspiring people to live healthier, more joyful lives. To attract a community of like-minded folks, new branding reflects the product's pure ingredients and the creator Amy's own personality.
The new brand identity is Amy’s handwriting, taken from her first deliveries of hand writing each mylk tag, to demonstrate aMYLK's made-by-hand process. A minimal label design highlights key details in few words — pure, plant-based. The streamlined type treatment and pastel colors are inviting and calming to evoke the silky traits of the mylk itself. Collectively, the brand is a meeting of design intent and product promise.