Verdi Hotels Enter a New Chapter with Accor’s Handwritten Collection
Posted in Work
Verdi Hotels is entering an exciting new chapter. Under a strategic collaboration between Accor and Corinthia Group, five Verdi properties in Malta, Portugal, and Tunisia set to join Accor’s Handwritten Collection, with plans to add further properties in the future.
Introduced in 2024, Verdi was born from a collaboration between Corinthia Group and FINE, with the ambition of uniting a diverse portfolio of hotels under a distinctive vision for place-based hospitality. Here's a look back at the work that set the stage for growth.
A Brand Built for Growth
FINE developed Verdi’s brand strategy around connection seekers—travelers drawn to the character, culture, and everyday rhythms of the places they visit. Inspired by the musical spirit of the Verdi name, the identity brings movement and a sense of wonder to the brand, while a flexible visual system lets each property reflect its own surroundings through color. A warm, lyrical voice positions Verdi as a patron of possibility: an intimate, knowledgeable insider who helps guests discover the unexpected. Together, these elements give the portfolio a cohesive point of view rooted in local connection, while scaling to express each place and property as they evolve and grow.
A New World of Opportunity
Verdi’s collaboration with Accor marks an exciting next step in the brand’s evolution. Through the Handwritten Collection, participating properties gain access to Accor’s global distribution, marketing, and loyalty ecosystem—opening new opportunities to connect with travelers around the world.
We’re proud to have shaped Verdi from the ground up and excited to see the brand we helped build reach this milestone. Congratulations to our friends at Verdi Hotels and Corinthia Group!
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