Wine is social... or should be.
At 87, Mr. Grgich recently bellowed to his staff: “We have to upgrade everything! Get me Facebook and Twitter!”
Another highlight from Brian Baker who chose FINE to help Chateau Montelena's online identity and branding evolution (coming soon). This isn’t exactly a new idea — the winery tasting room became a profit center during the boom years, offering a preview of the possibilities. But on average, direct sales make up a meager 10 percent of local winery revenues, according to Brian Baker, a vice president at Chateau Montelena who presided over a recent symposium in Santa Rosa, Calif., on the subject.
Read the whole story: http://www.nytimes.com/2010/02/17/dining/17napa.html