A FINE Case Study: Kimptonhotels.com & Kimpton Karma

Posted in Results — Aug 30, 2014

The world of websites is a numbers game—where success is measured in views and even more highly regarded in clicks. The world of FINE sites is much the same, where the decisions that are made during a build all lead back to post-launch numbers.

Arguably FINE’s biggest launch this year, kimptonhotels.com and Kimpton’s new Karma rewards program, saw record highs complimented by a bouquet of buzz and awards.

LAUNCH WEEK HIGHLIGHTS

Traffic increases like never before, in all channels (organic, PR push, social, email campaigns, and more), but all point to huge viral success of the new website:

  • Day of Launch (Wednesday, July 17) recorded 70,000+ Visitor Sessions - the highest ever recorded in Google Analytics for any day.

  • A 93% increase in visitor sessions overall (all channels) the entire week of launch.

  • Kimpton Karma sign-ups increased 135.44%

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