The Many Faces Of Steve!
It emerged spontaneously, as all good company traditions do. A photo shoot of company principals 6 years ago generated supermodel-caliber selects of Steve Fine that made their way onto our blog with Steve-centric captions. Thus inspired, the entire company began an annual "Steveout" rite of swapping in pictures of Steve unilaterally across all IM avatars each April 23 (coincidentally, his birthday).
Custom and costumed variations began to emerge and over the years have multiplied. Today, many can honestly say they have more pictures of Steve than of themselves. Perhaps that's why he's "your best friend @ FINE." You'll find a few of the old and new best in the expanding Pinterest sampling of Steve-o-graphs right here.