The Web Marketing Association’s WebAwards, now in its 21st year, is the longest-running annual website competition. Entries are judged on design, innovation, content, technology, interactivity, copywriting, and ease of use.
Balancing immersive imagery with functional, lightweight vector graphics, XOJET’s website design conveys a visceral sense of the flying experience they provide. It’s a look and feel that conveys their services’ ease, with full-bleed images that transport viewers into their planes’ environments. The modern, app-like graphical touches bring a digital era sense of innovation and simplicity.
Agency – FINE
Client – XOJET
Project Director – Sara Stockett
Creative Director – Tsilli Pines
Strategist – Steve Fine
Designer – Adam Parry
Developers – Nichole Barrett, Tim Shedor
Information Architecture – Lori Dunkin, Lisa Wright
Copywriter – Josh Kelly