Hospitality Brand Identity for Hotel Sawyer's Revival Bar & Lounge | FINE
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Revival Bar and Lounge Elevates Downtown Sacramento’s Social Scene

Posted in Work — March 20, 2018

Set in Sacramento’s new Downtown Commons, atop Kimpton Hotel Sawyer, Revival bar and lounge boasts expansive views of the ever-changing landscape below, including the Sacramento Kings new Golden 1 Center. Working within a musical concept, new brand work for Revival plays up the conviviality of its location with a rhythmic identity that leverages the space’s sleek and lively environment.

Custom letterforms of repeating geometric patterns are musical in nature, and streamlined with a contemporary edge, while representing the bar’s lounge-like ambience and energetic pulse. Collateral, like business cards, check presenter, menus, and a (lengthy) bar book, accentuate interior design, where brass fixtures, warm woods, and dark leather are complemented by a four-color brand palette in similar tones.

With a custom, signature pattern for visual contrast and a subtle touch of extravagance, brand work elevates Revival to a headlining destination in its own right, where above the city’s bustle, the opulence of private cabanas, craft cocktails, and poolside bottle service await. Perhaps it’s really all the entertainment one needs.

 

Take the tour.

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