We’re proud to announce that Cuvaison’s new brand website has been chosen as a Communication Arts Webpick of the Day. Since 1969, Cuvaison has helped shape Napa Valley by steadfastly crafting Chardonnay, Pinot Noir, and select varietals. The re-imagined Cuvaison site communicates that the real Napa Valley — the one that existed before Napa Valley was a brand in itself — is no myth.
History and process unfold alongside bold bottle shots and people-focused imagery, inviting users to visit the winery and share the experience. The elegant blending of serif and sans serif type achieves a contemporary feel. Big bottle shots, in an almost unwrapped state, position the wine as the precious gift it is. Various scrolling effects and animations add a little personality to interactions, while parallax effects—predominantly on imagery actively cropping from the bottom—add something special to the experience.
Congratulations to the team on the recognition.