What you sell needs great content surrounding it, proving the product’s value, demonstrating your brand’s personality, and amplifying the company’s transparency. Quite simply, a brand’s content is as important as the product. It’s what will draw people in long enough to consider, and then buy from, you.
With nearly everything we need and want literally at our fingertips, consumers are getting better and better at filtering out brands that don’t align with them. Content is what connects consumers to a brand, inspires them to share it, and aligns them to it. Like, loyally.
FINE Content Manager and Project Director Allyson Marrs writes for MediaPost about how brands that share who they are and what they’re doing will outsell those that are simply just selling.
Read the full article on MediaPost.