Launching a New Brand With a Sustainable Story

Recycled products can be more than just ‘do good’; they can be gorgeous.

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People are drawn to Vetrazzo because of its beauty – each piece is literally unique, a work of art. But Vetrazzo owners also feel good about their choice because 100% of the glass used is recycled.

A Brand That Echoes On Every Surface

Core elements of the overall brand strategy developed with FINE are aimed at both the architecture/interior design community and homeowners. It includes the distinctive Vetrazzo mark – a type treatment that echoes the appearance of the recycled surfaces – along with a website that creates an art gallery

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