Launching a New Brand With a Sustainable Story

Recycled products can be more than just ‘do good’; they can be gorgeous.

Vetrazzo slide1 Vetrazzo slide2 Vetrazzo slide3 Vetrazzo slide4 Vetrazzo slide5 Vetrazzo slide6 Vetrazzo slide7 Vetrazzo slide8 Vetrazzo slide9

People are drawn to Vetrazzo because of its beauty – each piece is literally unique, a work of art. But Vetrazzo owners also feel good about their choice because 100% of the glass used is recycled.

A Brand That Echoes On Every Surface

Core elements of the overall brand strategy developed with FINE are aimed at both the architecture/interior design community and homeowners. It includes the distinctive Vetrazzo mark – a type treatment that echoes the appearance of the recycled surfaces – along with a website that creates an art gallery