FINE has guided the company through several evolutions from its origins as T3Ci, focused on RFID inventory management technology, to the global Retail Execution leader they are today. It began with the original identity, print, and web for T3Ci. Then all were transformed in two distinct re-brands. Along the way, new tradeshow booth designs were added to the mix, along with a graphical user interface (GUI) for their application interface itself, integrated into their customer website experience. After 8 years acting effectively as the marketing department of record, we’ve helped this innovative market leader evolve to their most recent chapter as Retail Solutions, and look forward to going beyond.