Virtual Campfire

This promotional item rewarded contributors to the Norton Today Virtual Campfire feature and other user-submitted content. Wrapped in custom packaging, users received a bonfire-scented candle, along with words to popular campfire songs, marshmallows, and a roasting stick (okay, a toothpick).

The concept: technology horror stories are a bit like those you hear around the campfire. It’s every bit as scary when your hard drive melts down. But as long as you’re in Norton’s camp, you’ll feel safe and protected when the last embers dim.