What would you design for “album art” if unencumbered by the directives of actual musicians, their band name, their genre, or even the fact that most people don’t buy albums anymore. In fact, perhaps the visual art can precede the audio it celebrates. Today, it seems, it can also outlive an industry.

The result is a pure creative expedition - a promotional booklet of actual CD sleeves for fictional band names, each so evocative you can actually hear musicians that don’t even exist.